Steinway is synonymous with luxury, grace, and exquisite beauty. It needs no introduction -- these legendary pianos have been objects of desire and admiration for over 100 years.
Needless to say, this campaign didn't call for product placement. Instead, the goal was to capitalize on these works of art as status symbols -- owning such an exclusive statement piece adds luxe to the already opulent life.
This spec work successfully secured a $12K/month contract with Steinway of Detroit.