New Jersey's Comprehensive Medical Care was introducing a new focused line of care, FASSST (Foundational Adaptations to Strength, Speed, and Stability Training). Targeting student athletes and their parents, FASSST's goal was to give athletes proper preventative training to not only build their skills, but also lower the possibility of injury.
FASSST came to us with an existing logo, but wanted to launch a brand awareness campaign. The logo, a large F with a silhouetted runner, inspired my design. This silhouetted athlete represented the ultimate in fitness, so my goal was for the viewers to envision themselves in that position. Bold colors and high contrast imagery combined to create a striking, attention-grabbing campaign that the client loved.